Google is extending its support for Black-owned businesses with an update to Google My Business and the announcement of two new initiatives.
Businesses in the US with a verified Google My Business profile will now be able to add a “Black-owned” attribute for everyone to see.
Additionally, as part of a $300 million commitment to support underrepresented entrepreneurs, this attribute will be added to Google’s digital skills training programs specifically offered to Black business owners.
Through the Google for Startups Accelerator for Black Founders, Google is already working with its first group of 12 startups.
### Black-owned Attribute in Google My Business
With this update to Google My Business profiles, Google aims to make Search and Maps more inclusive.
By adding the attribute, users on Google Search and Maps can identify Black-owned businesses and show their support by making a purchase, leaving a review, and recommending the business to others.
Google is not just promoting this update via a simple blog post. Efforts are being made to ensure as many Black-owned businesses as possible are aware of this update.
> “To help spread the word about the new Black-owned attribute, we’ve partnered with the U.S. Black Chambers, Inc. (USBC). With 145 Black Chambers of Commerce and 326,000 members across the country, USBC provides leadership and advocacy to empower Black business owners through resources and initiatives.”
Google and the USBC will also offer training for Black-owned businesses to enhance their presence on Google using digital tools.
### Digital Skills Training for Black-owned Businesses
Google is adding the Black-owned business attribute to the training curriculum offered through the Grow with Google Digital Coaches program.
Digital Coaches provide free mentorship, networking, and workshop opportunities to Black and Latinx businesses in 11 cities across the U.S., including Atlanta, Chicago, and Detroit.
### Google for Startups Accelerator for Black Founders
Google is expanding its support for Black entrepreneurs through Google for Startups.
The accelerator is designed specifically for businesses using technology to address today’s biggest challenges.
> “The class includes entrepreneurs like Guy Asaad, founder of Clerkie, a company designed to help Americans get out of debt. It also includes Melvin Hine, founder of Upswing, which is dedicated to improving the online education system, and Ashley Edwards, founder of MindRight Health, which provides digital mental health services for young people.”
These 12 founders will receive training and support from Google and industry experts starting next month.
Training will focus on technical challenges, business growth, and outside investment opportunities to help these entrepreneurs advance to the next level.
Google states that today’s updates are part of a company-wide effort to support Black-owned businesses through products and significant partnerships.
Source: Google
